The Marketing & Sales Game is a case-based...Read More
Author: Yasin Sahhar
Yasin is specialised in Strategic Marketing Management; in particular in customer value, value propositions and the strategic positioning, development and optimisation of value co-creation practices. With his critical qualitative and interpretative approach, he is involved in several consultancy projects. Besides that, Yasin is a PhD researcher (in collaboration with the University of Twente). Within the new and revolutionary Marketing perspective; the “Service-Dominant Logic” he conducts research on how organisations can align value propositions with constantly changing customer needs and how optimal co-creation practices look like to facilitate this.
Notice: class-oembed.php is deprecated since version 5.3.0! Use wp-includes/class-wp-oembed.php instead. in /www/wp-includes/functions.php on line 4719 Since the early ‘90s it is known that...Read More
TNXTO goes Toronto: An Outlook on FinTech and A.I.Sep 20, 2019
TNXTO News: Ons duurzame kantoorgebouw in BussumSep 3, 2019